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BSMG Blog: Protecting the Future of Families and Businesses

2017 Consumer Perceptions


The LIMRA's 2017 Insurance Barometer Study is available and we bring you the highlights of what our team found most interesting about current consumer behavior. The results are impressive and confirms why you should be including life insurance within your broker services toolkit. 

For the 7th year in row, LIMRA's 2017 Insurance Barometer Study has identified that the most common concern your client has is the ability to afford a comfortable retirement. 

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Letter to a Broker Series: Fixed Index Annuities


Welcome back to the newest installment of Brokers’ Service Marketing Group's “Letter to a Broker” series. In this collection of blogs, we ask our sales team to create insightful pieces based on topics they cover every day. Our second letter takes an in-depth look at one of the industry’s finest products: fixed index annuities.

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Social Media for Financial Advisors to Grow Their Business

In today's competitive marketplace, building your business, growing the client roster and developing your professional reputation should be an integral part of your business plan. Networking is still the most successful way to build quality connections however social media has changed the way that we network. We've gone from "you should have a social presence" to it being an absolute necessity. Having an up-to-date website and being active on social media (especially LinkedIn) are leading factors for advisors who log a high number of face-to-face meetings. We've compiled five of our top takeaways when it comes to social media for financial advisors.

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Are You Asking the Right Questions?


Get the most out of one meeting by asking your clients the right questions. 

You have the prospective client in your office or on the phone, now what do you do? Start by asking the right, open-ended questions to create a meaningful conversation. Get your clients to talk about themselves in order to gather as much information as you can, in as little time as possible.

Target the basics: Who, What, Where, Why, and How. Use the questions below as a financial advisor prospecting tool to hold a productive client exchange. The answers to these questions will assist you in providing the best financial recommendations.

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[Video Blog] The Importance of Life Insurance


There is no denying that video is quickly moving up the ranks as one of the most popular forms of marketing. There is no shortage of great client facing videos right at your finger tips! You should be utilizing these videos with your clients to remind them of the important role that life insurance can play in their lives. We'll be sharing a few great client facing videos every month that you can share as well on social media, in email or on your own blog! 

Share this video with your clients to remind them of the crucial role that life insurance can play in their lives.

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When is it OK for a Financial Advisor to Walk Away From a Client?

 
You've probably received considerable advice on how to find the right client and which clients are the best prospects. Have you heard anyone talk about when it's OK to walk away from a client? For most financial advisors, this is something they hope to avoid. However, every now and then you'll come across a client that may not be a great fit. Here are some tips on how you can spot them and when to walk away.

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BREAKING NEWS: DOL Looking to Delay Fiduciary Rule for Another 18 Months

BREAKING NEWS 8/9/17: The Department of Labor announced today that they are seeking to delay the fiduciary rule until July 2019. "In a brief filed in a Minnesota lawsuit Wednesday, the DOL indicated it had submitted to the Office of Management and Budget a proposal to delay the rule from Jan. 1, 2018, until July 1, 2019. The OMB must review and approve the proposal before it can go into effect." - InvestmentNews

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Is Your Business Changing with the Times?


Do the major changes happening in and around the financial services industry have you worried?

New compliance standards, technology and consumer behavior is changing the way business gets done today. Are you prepared to adapt your business model to meet the new standard? In this blog, we break down the top 3 changes facing the financial services industry and what you can do to have your business survive.

3 Major Changes Headed Our Way:

  • New Compliance Standards
  • Company Culture
  • Technology
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Letter to a Broker Series: Life Insurance Sales Tips


Welcome to the first installment of Brokers’ Service Marketing Group's “Letter to a Broker” series. We asked our sales team to craft insightful blogs based on topics they cover every day. Our first letter looks at helpful life insurance sales tips like "ancient" health history, field underwriting, the importance of existing policy information and more! Without further ado, let’s talk.

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[Infographic] 6 Steps to Tap into Your Book


Are your current clients' in force policies performing as intended? Do your clients have the right amount of coverage or are there gaps?

There are strategies you can start using today to sell more life insurance, annuities and long term care to existing clients. Connect with your clients on their in force policies to determine if they are still meeting the intended goal. 

Is your next sale hiding in your existing book of business? Use these 6 life insurance prospecting steps to untap opportunities.

Download and use our infographic to:

  • Identify who your clients are and segment them into groups.
  • Research industry products and your clients' current financial positions. 
  • Match and target opportunities to clients.
  • Unlock the gold mine through relationship building.
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