BSMG Blog: Protecting the Future of Families and Businesses

As announced December 10, 2020, on Capital Markets Day by Aegon CEO Lard Friese, Transamerica will discontinue sales of our individual, standalone Long Term Care (LTC) business on March 31, 2021.

From the moment we all first received payment for work, we have, either consciously or subconsciously, put a dollar value on our time.

When I was 10 years old, with no earthly expenses, responsibilities, or any other place to be, $10 to mow the lawn at my parents’ house felt like a dream. If it took me an hour to do it, at $10/hour I felt like I was winning big. My expenses were zero, and I was therefore making infinity times my monthly expenses. I had nowhere else to be and no other method of earning, so my opportunity cost was also zero. Every time the lawn would get barely long enough to cut, I’d be asking to do it again, in what I felt like was a chance to cash the same paycheck.

Are you talking to your clients about Long Term Care (LTC) and Linked Benefits? If so, great job! More than likely you have seen the positive impacts these conversations have on your business, as well as the lives of your clients. We know this to be true, which is why we are sharing client facing tools like this downloadable LTC infographic to help start the conversation with your clients. 

DOWNLOAD THE INFOGRAPHIC TO START SHARING WITH CLIENTS