Financial Advisor Prospecting - 7 questions to help you acquire new clients.
Advisor Marketing Tips
No Comments 10 Mar 2015
In today’s ultra-competitive financial planning marketplace, it takes more than a passion for cold calling and a pristine reputation for financial advisors to acquire new clients.
Now more than ever before, Americans are pressed for time and have problems that need solving. In fact, it’s a safe bet that most of your prospects are facing critical life events for the first time and need your help.The tough part is... they might not even know it yet. It’s your job to spark interest with your prospects and get them to see that the grass is in fact greener on your side.
When we work with advisors at the POS we have found that these questions help open the eyes of potential clients to their need for planning and protection.
(1) Do you currently have a financial advisor?
It’s a simple fact; educated consumers who do more than just save their money get ahead, while the others don’t. If your prospect answers "no" to this question, you should be well-equipped to school them on the benefits (some great talking points here in this video) of enlisting the help of a professional. If they answer in the affirmative, you may have more work to do.
(2) Do you currently have a financial plan?