9 Key Steps to Nurturing Life Insurance Leads
BSMG
Advisor Marketing Tips,
Life Insurance,
Sales & Prospecting Tools for Advisors,
Financial Advisor Tools
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18 May 2016
We're sure you know that you can't grow your business without growing your sales pipeline. Successful sales lead management begins with identifying prospects who have expressed an interest in your products or services. Life Insurance leads can come from a variety of prospecting efforts such as lists, social media, direct mail or email. Regardless of how you find these leads, it is important to always nurture them, a forgotten lead is unlikely to become a customer. Below are tips on how to handle and track each new lead as well as grow your lead base.
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