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BSMG Blog: Protecting the Future of Families and Businesses

Top 10 Life Insurance Blogs for Life Insurance Awareness Month


In celebration of Life Insurance Awareness Month, we're bringing you the most popular life insurance blogs posted by BSMG! 

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8 Opportunities to Talk to Your Clients About Term Life Insurance

Term Life Insurance prospects are everywhere. You just need to know where to find them. Agents have shared countless stories with us about "picking up" clients in all kinds of places, from the gym to the grocery store line, even in the bar! There is a reason we've made selling term life insurance fast and easy; it is because there are so many reasons to offer it to your clients and prospects! Check out these 8 term opportunities that open a gateway into having the conversation!

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Use This Strategy to Close More Life Insurance Sales


6 Steps To Building A Successful Life Insurance Sales Strategy Using the "Balanced Approach"

Most of your clients face a dilemma as they find their life insurance needs shifting. They can either: 

  • Insure their highest level of coverage needed, even though it could be years from now, or
  • Insure their lowest level, all but guaranteeing they’ll be under-insured in the future.

Whether they are clients who are considering buying insurance for the first time or ones who realize that their current policy isn’t enough, finding the right balance is an important concept. 

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3 Spooky Life Insurance Stories

No coverage? Coverage in just the nick of time? Just barely having the right type of coverage? 3 scenarios your clients do not want to leave up to chance...

We all know there is an enormous coverage gap for life insurance in the US today. It is far too often that we hear advisors shy away from the conversation of life insurance to avoid an uncomfortable situation. These three stories bring to life the importance of life insurance, and will hopefully reinforce for you the need to have the conversation with every family with whom you have the opportunity. Don't let your clients wait till it is too late to find out how important life insurance really is. 

Read More: Life Insurance Coverage Crisis Hits the U.S. – Millions in Harm’s Way!

These 3 Spooky Stories will scare the "life" out of you...

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Why Your Clients Aren't Buying Life Insurance

You know your clients need protection and we understand how challenging it can be to explain to them why they need life insurance. You have probably heard all of the excuses, but did you have the proper rebuttal to refute their protests?

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[Slide Share] Tech Trends for Financial Advisors

We recently hosted a webinar explaining the 5 top technology trends within the insurance industry that are re-shaping the sales landscape. During this webinar we looked at how these trends will positively impact your role as an insurance agent or financial advisor. We also discussed new tools and techniques that will help to fuel the growth of your business.

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4 Ways to Combat Millennials Misconceptions About the Cost of Term Life

The Millennial Generation represents both a challenge and opportunity for life insurance professionals. Millennials are adults who were born between 1980 and 2000. They are expected to account for more than 75 million Americans by the end of 2015 and by 2025 they will account for 75% of the workforce

One interesting fact that financial professionals should take note of is that, according to the 2015 LIMRA Insurance Barometer StudyMillennials overestimate the cost of term life policies by about 213% on average. We've found that there are four major ways advisors and insurance professionals can address this misconception about term life insurance and help improve their sales.

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Become a "Master" of the Term Life Insurance Marketplace

Did you know?

"The Masters" was a phrase coined for the Augusta Invitational Tournament by co-founder Clifford Roberts in 1938 to reference the need for golfers to master all aspects of the game to succeed.

The same logic applies to financial professionals:

If you don't offer your clients life insurance someone else will, and you may very well lose that client!

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Technology Trends for Advisors in 2016

2016 seems to be flying by and it's hard to believe we are already closing in on March 1st. Even though we're only a few months into the new year, we're already seeing some trends gaining traction and advisors should take notice! Here's a brief summary of our observations on the technology trends that are gradually re-shaping the life insurance industry.

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Term to Permanent Life Insurance With a Chronic Illness Rider

[Case Study] 

WHEN NEEDS CHANGE, OFFERING DEATH BENEFIT PROTECTION WITH FLEXIBILITY FOR CHRONIC ILLNESS JUST GOT EASIER.

Term life insurance to permanent life insurance with a  BenefitAccess Rider,1 enhances the term conversion process and makes it easier for you to offer both death and chronic illness protection to your clients. This case study shows just that.

CASE FACTS

Sharon, age 50, purchased her Term Essential 20 policy four years ago. Her expectation was that the policy would take her through her working years. After recently taking charge of caring for her chronically ill mother, Sharon realized that the possibility of being struck by a chronic illness could be a financial obstacle in retirement.

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