info@bsmg.net 800-343-7772

BSMG Blog: Protecting the Future of Families and Businesses

When is it OK for a Financial Advisor to Walk Away From a Client?

 
You've probably received considerable advice on how to find the right client and which clients are the best prospects. Have you heard anyone talk about when it's OK to walk away from a client? For most financial advisors, this is something they hope to avoid. However, every now and then you'll come across a client that may not be a great fit. Here are some tips on how you can spot them and when to walk away.

Read More

Is Your Business Changing with the Times?


Do the major changes happening in and around the financial services industry have you worried?

New compliance standards, technology and consumer behavior is changing the way business gets done today. Are you prepared to adapt your business model to meet the new standard? In this blog, we break down the top 3 changes facing the financial services industry and what you can do to have your business survive.

3 Major Changes Headed Our Way:

  • New Compliance Standards
  • Company Culture
  • Technology
Read More

[Infographic] 6 Steps to Tap into Your Book


Are your current clients' in force policies performing as intended? Do your clients have the right amount of coverage or are there gaps?

There are strategies you can start using today to sell more life insurance, annuities and long term care to existing clients. Connect with your clients on their in force policies to determine if they are still meeting the intended goal. 

Is your next sale hiding in your existing book of business? Use these 6 life insurance prospecting steps to untap opportunities.

Download and use our infographic to:

  • Identify who your clients are and segment them into groups.
  • Research industry products and your clients' current financial positions. 
  • Match and target opportunities to clients.
  • Unlock the gold mine through relationship building.
Read More

Refining the Retirement Conversation


It's time to rethink your approach when talking to your clients about their retirement.

Simply asking your clients if they have a sufficient amount saved for retirement is not enough. As their financial advisor, you need to dig deeper and ask the tough questions. You need to know if your clients are financially prepared for retirement. Tell your clients to ask themselves, “do I have enough money to support myself for the rest of my life?”.

Approach the conversation to better help your clients realize what their expectations are for their retirement, what their spending patterns will look like and how market longevity and spending will affect their savings. Close to 60% of retirees don't budget for leisure activities when planning for retirement! Asking the right questions not only starts the conversation, but engages a productive exchange that could greatly impact the retirement planning process and your clients' future.  

Read More

How to Handle Policy Reinstatement


When your client calls to discuss a lapsed policy, what do you do?

Oversights happen, here are some life insurance sales tips on what you can do to prevent a lapsed policy, put it back in force and provide your client with the protection they need. 



Read More

5 Policy Review Resources That You Need


Are your clients' policies performing as originally designed and on track to meet their financial needs? Reviewing your clients' policies is an integral part of an advisor's business. Your clients rely on you to ensure that they have proper coverage and the most competitive pricing available.

You're likely aware of the importance of policy review. However, time is often hard to come by and perhaps policy review gets set aside due to other priorities. Now is the time. July and August are typically less busy and a perfect time to start focusing on policy reviews. Use our top 5 policy review resources to get you started and save you time.

Read More

8 Opportunities to Talk to Your Clients About Term Life Insurance

Term Life Insurance prospects are everywhere. You just need to know where to find them. Agents have shared countless stories with us about "picking up" clients in all kinds of places, from the gym to the grocery store line, even in the bar! There is a reason we've made selling term life insurance fast and easy; it is because there are so many reasons to offer it to your clients and prospects! Check out these 8 term opportunities that open a gateway into having the conversation!

Read More

Tactics & Talking Points to Introduce a Policy Review

 

DID YOU KNOW?

It is a common misconception by consumers that once a life insurance policy is purchased they can "set it and forget it."

Has your life changed in the last five years, how about the last two years? I don't need to tell you how quickly life can change. Your client's lives are also continually evolving, so shouldn't their life insurance protection be reviewed to match? Use these life insurance sales tips to keep in touch with your clients and ensure their current policy still matches their needs.

Life is busy, your clients may (or may not) be aware that they need to update their policy coverage. They also may not have the time to research new products or even to pick up the phone to call you for help. Be proactive and check in with your clients. Do they have a new career, business, child or home? The simple question of "when was the last time someone reviewed your policy?" may be all you need to open the door.

Read More

Increasing Your Client Retention

 
Over the last decade, we have seen growth in financial services and life insurance retail options for clients, most notably the explosion of the robo-advisors. More options are available to consumers, meaning buyers can be more particular with whom they do business with. Some businesses are so focused on obtaining new clients, they forget about their current clientele. There is something to be said for providing that extra attention to your loyal clients.

Statistics show that customers care more about service, quality and personalization, than cost. Wouldn't you rather do business with someone who caters to you individually and gives you customized service? Your clients certainly do. So, while other advisors and firms may fall short by focusing primarily on the pursuit for new clients, take the long game by setting up a life insurance sales strategy that includes paying more attention to your current customers. Recognize your current roster and make each client feel like the MVP. This will build customer retention, brand loyalty and make your business stronger.

Read More

Addressing Your Clients #1  Concern: Outliving their Retirement Savings

Now is the time to add more life insurance into your book of business! Start using these talking points on retirement savings to bring life back into your client conversations and their investment portfolio. 

Read More