Has this ever happened to you? Towards the end of a meeting or phone call with your client, the conversation naturally drifts to other topics. In this instance, your client mentions being overwhelmed by the process of finding an assisted living facility for a parent facing health issues.

While your client was aware that LTC costs could be high, they were shocked when they saw the current costs. Long term care coverage had always been something your client meant to consider, but now it is urgent.

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