BSMG Blog: Protecting the Future of Families and Businesses

Women today are working more, earning more and taking an increasing role in their family’s financial planning. For advisors, a focus on women - with a understanding of their needs, and a willingness to approach financial planning in a way that works for them - can result in a solid client base.  

In general, women are loyal. If they’re satisfied with their advisor relationship, they’ll be more than willing to provide referrals.  In fact, recent surveys have revealed that more women look to a financial professional for advice before family and friends or even a spouse or partner. The same surves publicized that nine out of every ten of the women who participated took positive steps after receiving advice. These steps included making changes in their spending habits, increasing the amount they save each month and setting up an emergency fund.

Looking for a way to tap into this potential? Here are seven lessons for serving your female customers.  

In today’s ultra-competitive financial planning marketplace, it takes more than a passion for cold calling and a pristine reputation for financial advisors to acquire new clients. 

Now more than ever before, Americans are pressed for time and have problems that need solving. In fact, it’s a safe bet that most of your prospects are facing critical life events for the first time and need your help.The tough part is... they might not even know it yet. It’s your job to spark interest with your prospects and get them to see that the grass is in fact greener on your side.

When we work with advisors at the POS we have found that these questions help open the eyes of potential clients to their need for planning and protection.

(1) Do you currently have a financial advisor?