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BSMG Blog: Protecting the Future of Families and Businesses

Financial Advisor Marketing Tips: Words that Work


Most Popular Sales Pitch...

It's amazing the amount of content that a simple query brings up in a Google search. Page after page of things you should say, things NEVER to say and prospecting phrases that are sure to bring in business. It isn't as simple as canned pitches. Our industry isn't a catch all, every client is truly unique and should be treated as such. Upon searching we stumbled upon an article from InsuranceNewsNet that discusses 10 Financial Phrases to Ban... and What to Say Instead. Below, we've shared the phrases we found most helpful, along with other powerful financial advisor marketing tips.

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BSMG's 16th Annual Charity Invitational

On Monday, June 26th we hosted our 16th Annual Charity Invitational. Each year we host this event to support two local Rhode Island charities, Amos House and Day One. Amos House is a nonprofit social services agency that provides hospitality and direct services to the homeless and poor of Rhode Island. Day One is an agency whose mission is to reduce the prevalence of sexual abuse and violence as well as to support and advocate for those affected by it. Day One is the only organization of this kind and actively participates in national reform. 

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BREAKING NEWS: House Committee Approves Possible DOL Repeal

BREAKING NEWS 5/4/17: Yesterday, the House Financial Service Committee voted to approve the Financial Choice Act 2.0. The Act includes a repeal of the DOL Fiduciary Rule, which is set to be implemented on June 9th. The vote was 34-26 along party lines and came after three days of considering amendments from opposing Democrat members of the House Financial Service Committee. This is a revision of the previous Financial CHOICE Act by House Financial Service Committee chairman JebHensarling (R-Texas) last year. The full House could vote as early as next week. 

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The DOL Fiduciary Rule: 3 Key Issues

 

 

Breaking news came from the Department of Labor (DOL) yesterday, as they sent the final Fiduciary Rule to the Office of Management and Budget (OMB), requesting a 60-day delay. The Rule has not been published in a Unified Agenda and is pending regulatory review. All eyes are on the OMB right now as the effective date of the Fiduciary Rule grows closer to the applicability date set for April 10th.  

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Top 5 Prospecting Mistakes Successful Advisors Don't Make & How You Can Avoid Them

As we begin the new year, many advisors are thinking about ways to grow their business in 2017. One proven successful way to do this is through prospecting sales. However, not all strategies are proven equal nor successful. To help you form the best prospecting strategy to add to your arsenal of tools here are the top 5 mistakes that advisors make when prospecting and how you can avoid them.

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How the Election Results & Tax Reform May Impact the Insurance Industry

As the excitement over last week's election results has slowly started to fade away you might find yourself wondering how a Trump presidency will affect financial advisors? 

We've put together some important considerations that have arisen since Trump announced his tax reform proposals. Keep in mind that each of these proposed changes came out during his campaign and only time will tell whether or not they will come to fruition. Clearly, the U.S. House and U.S. Senate will merge their version of tax reform into the Trump proposals.

Take a look below and be sure to comment on any tax reform proposals that you think may become a reality in the next 4 years. 

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NAILBA Charitable Foundation Donates $10,000 to Amos House on Behalf of BSMG

BSMG continues to focus on strengthening the communities in which we do business. This year the National Association of Independent Life Brokerage Agencies (NAILBA) Charitable Foundation presented us with a check for $10,000 to be given to local RI charity, Amos House.

The NAILBA Charitable Foundation is dedicated to providing funds to small, well-run charities, in the local neighborhoods of their members, that may not otherwise have access to additional funding. Their mission is to encourage volunteerism among NAILBA members and provide grant funds to worthy charitable organizations that serve to enhance the quality of life for those less fortunate, with a special emphasis on children. To learn more about the work of the Foundation, and the impact it has had on NAILBA members and their communities, click here.

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Life Insurance Around the World -Videos to Share with Your Clients

September is Life Insurance Awareness month! Throughout the month we will be bringing you expert blogs on industry news, marketing tools, prospecting ideas and much more!

As we mentioned in last weeks blog, sharing videos is a really creative way to show your clients the importance of life insurance coverage.

Today we're sharing videos with you from around the world. These videos have a different impact than the LifeHappens videos we shared last week, however, they reaffirm an important message. Check them out below and share them on social media or in your next meeting, Take note if your interested in creating your own videos to mix up your marketing activity.

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Moving Life Insurance Videos to Share with Your Clients

If you were to open up your briefcase right now how many marketing pieces would you find? If you're like most advisors you'll have a plethora of product guides, carrier brochures and fliers. While we don't advise throwing these materials away, as they are certainly useful, we do want you to think outside the box. There is a world of powerful client marketing materials right at your finger tips, and more specifically right in your pocket. 

Use that cell phone that we all have on hand 24/7 and share some of the below videos with your clients. Each of these videos shares a message related to the importance of life insurance to protect families and loved ones. Check out 4 of our favorite videos below from Life Happens

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Budget Friendly Marketing Tools for Financial Advisors

All too often when financial advisors or insurance professionals hear the word "marketing", their minds wander to dollar signs and expensive outsourcing. While some forms of marketing and advertising can be pricey, there are ways to market inexpensively and even at no cost! Check out these four ways to market your practice on a shoestring below.

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