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BSMG Blog: Protecting the Future of Families and Businesses

Using Persona's to Get to Your Annuity Pot of Gold

Happy St. Patrick's Day! We thought we'd share a great tip to help you reach your own "pot of gold". Establishing and targeting personas is a key tool to grow your business and here's why.

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Life Insurance your Clients Don't have to Die to Use


Being able to retire when desired is a top concern across all families, ages and income brackets your clients may fall into. Americans can now expect to live up to 20-40 years in retirement, through all kinds of circumstances. For many of your clients, employer sponsored plans and IRAs will not be enough to provide them with sufficient retirement income

With these concerns on their minds, you may find yourself looking for new life insurance concepts and solutions to attract their business. One topic that we find appeals to clients and prospects is the idea that life insurance can be accessed while alive, and used as a safety-net for the unexpected, or annuitized for retirement income.

Watch and share this great video from AIG with clients and potential prospects who may be a good fit for life insurance with living benefits.

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The Need for a Formal Written Retirement Plan in a Digital World

Retirement planning represents both a MASSIVE risk and a MAJOR opportunity for you, the financial planner or professional. Do it well, and grow your practice to unprecedented levels. Don’t do it at all, and run the risk of leaving a boatload of money on the table.

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The 4 Most Common Risks In Retirement

  1. Market Volatility  
  2. Longevity 
  3. Inflation  
  4. Interest Rate Risk


Risk #1: Market Volatility

27% of Americans are worried the stock market will experience a major decline in the near future. 

In this fictional example, financial advisor Dave teaches you how to sell annuities as a way to mitigate client concerns about market fluctuations.

Over the years, Dave has been managing Karen’s account to maximize her growth potential. As Karen approaches retirement she has expressed her concern over what another market decline would do to her retirement income. She certainly does not want to “give back” or lose the gains she has made, yet she also wants to make sure her money continues to have growth potential. 

Read: Low Interest Rates & Market Turmoil: Managing Market Volatility with Fixed Index Annuities

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[WEBINAR] IRA Wealth Transfer After Tax Reform

BRAMCO NATIONAL PRODUCER WEBINAR SERIES - Register Now

We Invite You To Join Us on Tuesday, July 21, 2015 @ 2PM ET

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Preparing Your Brain for A Longer Life

A recent study showed that our brain is wired to see our future self as a stranger. The good news is, now that we understand this tendency, we can do something about it.

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The 5 Ws of Chronic Illness Care

Life expectancies are increasing and new medications are being created to treat many conditions. Generally speaking, people are living longer. There's a renewed sense of focus and attention to living a healthy lifestyle, eating healthy, and exercising. That said, there is still one glaring concern that could throw a monkey wrench into someone's plans – the existence of a Chronic Illness and subsequent care of that illness. Now more than ever your clients should have Long Term Care (LTC) or Chronic Illness (CI) riders on their life policies.

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Study Shows Immediate Annuities Need A Bigger Place in Retirement

Mark Warshawsky is a visiting scholar at George Mason University’s Mercatus Center who has been testing the value proposition of immediate annuities. He has found that the immediate annuity market isn’t very active, which comes as a surprise due to the uncertainty that this generation of retirees will have to face.

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RMD Optimization Strategy


In our latest Brainshark, Evan Graff discusses an RMD optimization strategy that many of our advisors are utilizing. 

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4 Most Common Regrets of Retirees

According to the U.S. Census Bureau, 10,000 Boomers will turn 65 every day for the next 18 years.

For some people, retirement isn’t a topic that they enjoy talking about. Many Boomers entering retirement today who avoided discussions are faced with regret. The 4 most common regrets you'll hear from retirees are:

  1. I took my Social Security too soon.
  2. I went into retirement carrying too much debt.
  3. I failed to factor in the rising costs of health care and inflation.
  4. I've just waited too long to get started

In this day in age, retirees are healthier and more active than ever, and Baby Boomers seem to be staying younger longer. They blazed the trail for a change in generational standards by postponing life’s big decisions such as marriage, children and becoming home owners. In turn, this means that most have shied away from discussing and planning for their retirement. Unlike generations passed Boomers will probably see a longer and more fruitful retirement in the years to come. Here are some top facts related to today’s pre-retirees: 

  • Fewer than 20% of pre-retirees have planned how they will manage their cash flow in retirement.
  • 64% of pre-retirees do not expect to receive enough income from Social Security and employer pensions to cover their basic living expenses in retirement.
  • 74% of pre-retirees with a written plan are confident their money will last their lifetime.
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