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BSMG Blog: Protecting the Future of Families and Businesses

Before & After: Transforming Premiums with Vitality

What if you could provide your clients with a valuable and rewarding insurance solution that could also differentiate you in the market? 

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The Do's and Don'ts of Working with Widows

70% of widows change advisors after her spouse dies. Do you know what to do when your client tells you she has lost her significant other?

Many widows feel lost without the opinion of their spouse when it comes to making financial decisions. Advisors walk a fine line when addressing these concerns. It is important to know the best way to guide your widowed clients in the best direction possible for their future.

Here are some quick tips to keep in mind so you can retain these clients for life:

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Your Client Dies. Now What?

Avoid the costly mistake that makes a widow fire her advisor.

So you may be asking why should you focus on widows. Take a moment to read these shocking statistics and formulate your own answer to this critical question: Why should I focus on catering my financial advice to suit the needs of widows?

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Where Will Your Clients Be When Bull Turns Bear?

Since March 2009, the S&P 500 has gained 171%. Pretty impressive, right? But, as history has shown us when long-run bull markets end, the decline can be pretty dramatic. 

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Wealth Transfer: Why Are Advisors Missing the Mark?

How often do you lose the assets of a spouse or family members after a client dies? Research tells us that 90% of heirs will reject their parents’ advisors, and 70% of widows will change advisors after their husband’s death. In fact, the primary cause of an “advisor-client break-up” is the assets leaving as estates are executed. A big mistake made by advisors in this situation is being unprepared to capture the spousal transfer and/or intergenerational shift in wealth.

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