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Ladder Coverage With Term Riders: Have a Pitch in Your Back Pocket

Posted by BSMG on 8 Sep 2015


Since policy rates are based on age and health you, as the advisor, really want your clients to buy a longer duration plan while they’re young and healthy. Maybe that 20 or 30 year policy is more expensive than they would like? This is when you may want to have a ladder strategy pitch in your back pocket.

Layering Life Insurance

Read: 5 Major Life Insurance Industry Trends That Will Have A Positive Impact On The Way You Do Business

Laddering Term Life Insurance can provide different levels of term life insurance coverage over a period of time. Laddering or layering several different term lengths can help address different time horizons associated with different needs for life insurance. For example, young couples with mortgages, debt that will decrease over time, plans to fund college education, and/or income replacement needs.

Ladder Coverage Example

This strategy works best with clients who are under-insured when their financial responsibilities are highest or over-insured as their financial responsibilities decrease.

Legal & General America, through their Banner and William Penn companies has developed riders you can add to a base policy, rather than doing it through separate policies.  In the above example, one would purchase a 30 year base policy of $1,500,000, then add the following riders:  $300,000 for 20 years, $100,000 for 15 years and $100,000 for 10 years.  As each rider expires, the cost of the rider would disappear as well.

Next Steps:

Review your client files for potential prospects. Take a look at their client profile and find those who are a good fit (look at age, asset types, occupation, marital status, financial goals etc.)  You can also use your annual portfolio or policy reviews to identify opportunities.

If you have used this strategy before, comment below and share with others how your client has benefitted from this strategy.

Ladder Coverage With Affordable Term Riders - Sales Idea

Topics: Sales & Prospecting Tools for Advisors, Term Life Insurance