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BSMG Blog: Protecting the Future of Families and Businesses

4 Ways to Talk About Long-Term Care

Posted by BSMG on 30 Nov 2017


Do you have clients with no plan for long-term care, or a reluctance to plan for the unexpected?

As a financial professional, you can understand why long-term care planning is too important to ignore. There’s a high probability your clients will need long-term care later in life, and the financial impact of these costs may be devastating for them and for their families. 

Unfortunately, many clients feel as if they won't need LTC and you may or may not be struggling with the best way to approach the topic. If you're on the fence about speaking with your clients, use these graphics and videos as a foundation to build your case for long-term care insurance.

LTC Infographic-2.png

Watch & Share: Client Facing LTC Videos

Connecting The Dots

Connecting the Dots [VIDEO]

Sharing Link: http://bit.ly/1GHXi8J

Common Misconceptions
Common Misconceptions [VIDEO]

Share Link: http://bit.ly/1ehXFwd

Asking The Right Questions

Asking the Right Questions [VIDEO]

Share Link: http://bit.ly/1IYYDdx

We want to hear from you! 

Are you talking to your clients about Long-Term Care insurance? 
What resources do you use to drive home the importance of LTC with your clients? 
Are there any LTC specific topics you want BSMG to cover? 

Brokers' Service Marketing Group - Long-Term Care Insurance Services

Topics: Advisor Marketing Tips, Life Insurance, Buy Sell Agreement, Sales & Prospecting Tools for Advisors, Long Term Care